In today’s era of social media, where advertising is predominantly digital and highly targeted, outdoor advertising remains a powerful and indispensable tool for enhancing brand visibility. Despite the dominance of platforms like Instagram, Facebook, and TikTok, outdoor advertising—especially billboards—continues to be a key component of effective brand strategies. Many brands are now successfully integrating the broad reach of outdoor advertising with the interactive engagement of social media, creating a synergistic effect that amplifies their message and boosts brand awareness.
Grab
Billboards: Grab often uses billboards to enhance their online presence and promote new delivery deals and special tie ups.
Social Media: Interactive Campaigns- Grab often launches challenges and promotions on platforms like Instagram and Facebook, encouraging users to participate and share, thereby increasing the reach and impact of their marketing efforts.
By leveraging both traditional billboard advertising and dynamic social media strategies, Grab effectively reaches a broad audience while engaging with customers on a personal level, enhancing brand visibility and customer loyalty.
