A series of studies prove how Billboards can drive customers to automotive dealers
The auto industry in the Philippines is greatly progressing and continuously innovates to cater consumer’s changing demands. In 2018, nearly half a million vehicle units — passenger cars and commercial vehicles — were sold at the end of December.
According to a report by Felipe Carlos, vice president and dealer network head of BPI Family Savings Bank, more and more Filipinos can now afford to buy brand new cars these days as shown in the sales trends reported by car dealers across the country. With the progressing number of car buyers, it is indicative of the country’s improving economic condition.
Though in present days where competition is ubiquitous, how will your car brand stand out from the rest?
What better else can you device to reach potential car buyers when they are on the road than billboards? Today, car dealers are shifting majority of their budget to billboard advertising.
According to international researches, billboards are effective in increasing traffic to your showroom. Billboard advertising lifts store visits by 43% and more visits mean more opportunities to close a deal. It can also increase number of car shoppers accessing your website by 46%.
Every 4 out of 5 car shoppers visit a car store after seeing a billboard ad.
The Philippines is used to be seen as an undesirable car market but in recent years the country maintained a 20% annual growth of vehicle units sold and one of main drivers are billboards.
Recently, a group of dealers tested billboard advertising through two outcomes: dealership visit rate and brand attitudes. The campaign results were impressive; participating dealers saw an 83% lift in visits to dealerships among consumers exposed to the billboard campaign versus a control group in the same designated market area which was unexposed. Also, consumers who were exposed 15 or more times had a visitation rate 125% higher than average and 26% of exposed consumers visited a dealership 15 or more miles from where they live.
Automotive Dealers can take advantage of billboards to complement and amplify their advertising. The unrivaled reach of billboards can drive more customers to your website and increase your dealership. Billboards can even boost the reach of your mobile campaign to 316%. It can triple the effectiveness of mobile ads you are already running by just adding billboards.
These major automotive brand campaigns demonstrate definitively the powerful combination of automotive and billboard advertising.
Customer’s demands are evolving at a shocking rate and it may be hard to keep up. But with Out-Of-Home Billboard advertising, it would be easier to reach your target audiences and other potential consumers.
Step up and get ahead of the competition, Steel Art Billboards is just one call away.
*www.dealermarketing.com/perq.com/www.statista.com/www.billboardinsider.com