One of the most important formulaic elements to any successful viral OOH (Out-of-Home) ad campaign is its creative genius act. An art of coming up with ideas and scenarios that have the potential of igniting popularity nationwide or worldwide. Campaigns are considered “viral” when they have an impeccably large reach. This is where advertisers, specifically OOH advertisers, come in.
As innovative, unique, and fantastical the ad, the better off it’ll be. It’s not easy to neither determine nor predict if that certain campaign would leave such a powerful impact on the public, so as corny as it sounds ‘thinking outside the box’ still rings absolutely true. Also, when something goes viral it adapts and gathers new sources that are able to pick up the message you’re conveying through OOH ads.
Companies may experience an increase in sales, greater engagement on social media, and a boost in conversation about their brand and products as they make sure each ad would be memorable for the target audiences. So, getting people to stop for a minute and interact with whatever it is you’re trying to sell, is very important. Once you’ve gotten someone to interact with your ad, the more likely it is that they’ll tell someone about it – either online or in person
Why Choose Billboards to go Viral:
- Billboards are huge ads. They can easily be seen by many people at a short period of time.
- Billboards are strategically located in densely populated areas like in business districts, trafficked streets and tourism hotspots.
- Billboards translate to huge social media presence when contents are relevant, relatable and controversial.
- Billboards grasp strong visuals that resonates to target audiences as it appeals interesting, informative, and contain a piece of intrigue, such as humor or hope.
- Billboards boost credibility and validates ad authenticity. Unlike social media where fabricated data are everywhere, billboards are made by reliable, trustworthy brands.
To conclude, there are really a lot of moving pieces that go into OOH ad campaigns so the best way to get the access and attention, billboards should be paired with social sharing factor through making an enormous sound within online platforms for a wider scope. Again, for viral campaigns, content must be creative, appealing to the consumers, interactive, emotional and relatable. Considering these for the next OOH ad campaign, you’ll never know it might become a huge success in the industry.
Aiming to go viral with your creative, stirring, eye-catching ads? Join the OOH trend by choosing Steel Art Billboards on your next campaign and surely be the next talk of the town.