For almost two decades, the IT-BPO industry in the Philippines has become one of the remarkable contributors to the country’s rising economic progress. Providing high quality, good-paying jobs to millions of Filipinos while stimulating economic activity and attracting more investments. As of 2015, Philippines has ranked No. 2 in the Top 100 BPO destinations in the world and is expected to rake in $40 billion this coming 2022. It has been 18 years since the first BPO company (Ambergis) started its operations and that’s when BPO became one of the biggest hit for employment in the Philippines.
Visayas and Mindanao have given rise to BPO hubs outside Metro Manila bearing the top BPO companies in the country & increasing the industry’s growth even faster. Cebu City, Bacolod City Dumaguete, Iloilo City, Davao, and Cagayan de Oro lead the way for being platforms for the industry’s expansion. JP Morgan Chase & Co, Optum Health Services and Innovation Company, Synchrony Global Services Philippines Inc., Amazon Operation Services Philippines Inc., and Lexmark Research and Development Corporation, Convergys, Concentrix, Ubiquity, IQOR, Transcom, Panasiatic Solutions, IXL Solutions, Trustel Customer Care, Six Eleven Global Teleservices, Sutherland Global Services, and VXI Global are some of the top Companies occupying the BPO landscapes of Visayas and Mindanao.
As world business players continue to influx and expand in the Philippines, the need to advertise their arrival and need for a massive competent workforce demand an effective OOH campaign. Prevalent in every developed city of the country are towering billboards occupied by with BPO ads attracting people to invest a career in a BPO solutions ecosystem. Out-of-Home advertising has effectively served the BPO industry in offering more jobs. Since people spend most of their time outside, exposure to billboards and other outdoor platforms has been increasing for years. Any individual can choose not to watch TV, or turn down online mobile ads but can’t skip billboards upon reaching through commuter routes, thus making OOH advertising a cost-effective and flexible marketing medium.
Steel Art Billboards has been in the advertising scene for more than two significant decades and have partnered with the top BPO conglomerates such as Panasiatic, Convergys, Ubiquity, IQOR, Teletech, Transcom, Concentrix, and Qualfone ensuring high view rate and campaign goals are realized.