The booming tourism industry in the Philippines is creating more investments in the hospitality sector, particularly in the hotel segment. This is according to real estate consultancy firm JLL Philippines, which noted that homegrown hotel developments have paved the way for the increase in the total number of hotel rooms in the country. This is excluding international brand hotels that have also seen a rise in investment all over the Philippines.
The Department of Tourism in its most recent report indicated that the tourism industry has had a 14.08 percent year – on – year increase in its international inbound traffic. Counting a total of 5,554,950 visitors just between January to August 2019. From beaches, islands, diving spots to mountains, rainforests, monuments, traditional festivities, and heritage towns are among the country’s most popular tourist destinations paired with its rich historical and cultural heritage, including its festivals and indigenous traditions. The country has been given the title of Traditional Capital of the World’s Festivities which has also drawn millions of local and foreign tourists alike which will need accommodations. Hotels are the perfect embodiment of comfort and style fit for these holiday revelers or even the busy business executives. From the luxurious hotels to budget friendly choices, the developments have spread all across the country, creating more options and opportunity for all travelers.
Expansion towards the Visayas and Mindanao islands where world renowned beaches and tourists destinations abound is also at a frantic pace, with more than 10 hotels opened and targeted to be launched in the next few years.
Recently opened and launched hotel development projects to cater the increasing influx of tourists include Megaworld’s Richmonde Hotel, Courtyard by Marriott in Iloilo, Savoy Hotel Mactan, and soon to rise in Bacolod’s UpperEast township,a P500M Peso boutique hotel. Ayala’s homegrown hotel brand Seda has also expanded south in Iloilo, Bacolod, Cebu, CDO and Davao. Cebuland Masters’ Citadines Hotel lines are also in the works in Cebu, Bacolod, and Iloilo. And lastly the Philippines retail giant SM has also lined up Park Inn by Radisson Hotels in Bacolod, Iloilo, CDO and Davao bringing great news to future travelers and tourists that world class hotels paired with breathtaking and beautiful destinations in the Philippines awaits them.
Despite the seemingly aggressive developments there is still a backlog in hotel accommodations based on a survey of global research firm STR recently presented before members of the Hotel Sales and Marketing Association Inc. (HSMA) making the Philippines one of the fastest growth regions for hotel accommodation demand. This only means more hotels are bound to be constructed in the next few years to cater to more tourists and travelers.
With the increase in tourist arrivals, the rapid growth of hotel developments are also trying to keep up with the demand. With so much accommodations to choose from, a proven and powerful advertising platform will surely increase a brand’s potential. Billboards have always played a role in promoting the hospitality industry. Worldwide, thousands of hotels use billboards and outdoor advertising, in addition to internet and print advertising, to connect with travelers and guests to give them an edge over competing brands.
