Media and Outdoor Advertising faced unprecedented circumstances which disrupted a lot of Out-Of-Home (OOH) Ads. This 2022 along with great web design, contents creation and SEO, advertisers incorporate technology and consumers’ preference in their advertising archetype to keep the soul of advertising alive.
Out of the enhancement of technology in terms of advertising, the fact is static billboards continue to persist to be a powerful form of OOH media advertisement. It remains to be an effective way of unfolding brand awareness to the general public and reaching new consumers in a short period of time.
In contrast to the fast-paced digitalization, the bright colors, high resolution and animated graphics of digital billboards will be rampant as the driving force of OOH advertising varies on how cost effective and easier to replace and run multiple ads on the same screen which give brands the freedom to adapt from static to motion picture depending also on the campaign requirements.
The integration of social platforms and television media formats with OOH campaigns share rational and consistent branding message and targets. Hence, out of home can build both online and offline persona through multi-channel integration increasing reach and visibility across media types. OOH’s integration will also help grow other mediums in digital contents making OOH focused on the complexity of audience to get access on specific demographics but the “trolling” approach does not work anymore as advertising are getting creative and timely to reach the target consumers.
Significantly, OOH Ads accelerated its transformation and digitalization thus it was recorded that global outdoor ad spending rose by 25% in the second quarter of 2021 despite limited movements and high restrictions, and was declared that this is the strongest growth since 2016 in OOH Industry.
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