Static billboards have filled our cities and roadsides for years, bringing in the current trends and introducing the next big thing. Billboards have become the most successful OOH platform for decades and due to the rise of technological advancement and connectivity, this platform have evolved to greater records including execution and placement. Meanwhile, digital billboards have ushered in a renewed growth with its own set of marketing opportunities compared to its predecessor.
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Flexibility- change of contents or material can be done easily and with multiple changes;
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Time- no need to wait for days to have your concept printed out and put up, uploading concepts will just take minutes and you may pick a time slot for your primetime;
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Flix Feels- a creative video can get the right message out, doing it with ease. High impact messaging through videos attracts more onlookers;
- Savings- less printing expense especially when a new campaign is next to be staged
As new technology advances, digital OOH will continue to adapt and become an all-around format not only for product and services but also for current events like news headlines and weather forecasts making LED billboards as a reliable source of information not only limited to advertising. It can also be a marketing format for the entertainment business with upcoming concerts and events and movie previews.
Tech firms like Netflix use digital billboard advertising as a real-world complement to digital marketing. Netflix, which is expected to spend as much as $13 billion on content, the billboard play represents a significant symbolic move for the streaming company.
With the rise of digital LED billboards in the country with Metro Manila and Cebu accounting for most number of digital billboards, the growth of the modern age will surely expand as new digital screens pop-up in other key cities like Iloilo, Bacolod, Cagayan de Oro and Davao. Digital Advertising is bound to brighten up the streetscapes and continue being a profound community of Out-of-Home in a vibrant and dynamic manner.
Steel Art Billboards continues to expand its reach with its own digital LED billboard sites in Bacolod and Cebu. The new Bacolod LED billboard is strategically located along Lacson street corner BS Aquino Drive( considered one of the busiest intersections of the city with more than 300,000 daily viewers) surrounded by commercial & business districts and academic hubs. While Cebu LED is located at the downtown district near Cebu’s university belt, along P. del Rosario Street is a key gateway that connects the city to southern Cebu and the uptown city proper and accessible to 10 public utility vehicle routes.