November 2019

Shopping malls are still one of the most visited places with 93% occupancy amidst online retail

Malls have become an integral structure in every country. It has gone a long track from being just shopping centers, to becoming a place of leisure and has evolved into a destination where business meetings and operations are held. Malls are also made significant for huge spectacular events like concerts, competitions and huge corporate gatherings. …

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Hotel Developments Cashing in on the Philippine Tourism Boom

The booming tourism industry in the Philippines is creating more investments in the hospitality sector, particularly in the hotel segment. This is according to real estate consultancy firm JLL Philippines, which noted that homegrown hotel developments have paved the way for the increase in the total number of hotel rooms in the country. This is …

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Advertising Opportunities at the Busiest Airports in Visayas

Airports are one of the biggest gateways of transportation, becoming huge aerodromes where people become Out-of-Home advertising opportunities to expand and provide brands’ platforms to deliver their message to arriving and outgoing travelers. These premium transport hubs become not only a compound for hangars, runways, and control towers, but state of the art structures filled …

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The Digital Age of OOH

Static billboards have filled our cities and roadsides for years, bringing in the current trends and introducing the next big thing. Billboards have become the most successful OOH platform for decades and due to the rise of technological advancement and connectivity, this platform have evolved to greater records including execution and placement. Meanwhile, digital billboards …

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