The Rise of BPO in VISMIN through Out-of-Home Advertising

For almost two decades, the IT-BPO industry in the Philippines has become one of the remarkable contributors to the country’s rising economic progress. Providing high quality, good-paying jobs to millions of Filipinos while stimulating economic activity and attracting more investments. As of 2015, Philippines has ranked No. 2 in the Top 100 BPO destinations in …

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Shopping malls are still one of the most visited places with 93% occupancy amidst online retail

Malls have become an integral structure in every country. It has gone a long track from being just shopping centers, to becoming a place of leisure and has evolved into a destination where business meetings and operations are held. Malls are also made significant for huge spectacular events like concerts, competitions and huge corporate gatherings. …

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Hotel Developments Cashing in on the Philippine Tourism Boom

The booming tourism industry in the Philippines is creating more investments in the hospitality sector, particularly in the hotel segment. This is according to real estate consultancy firm JLL Philippines, which noted that homegrown hotel developments have paved the way for the increase in the total number of hotel rooms in the country. This is …

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Advertising Opportunities at the Busiest Airports in Visayas

Airports are one of the biggest gateways of transportation, becoming huge aerodromes where people become Out-of-Home advertising opportunities to expand and provide brands’ platforms to deliver their message to arriving and outgoing travelers. These premium transport hubs become not only a compound for hangars, runways, and control towers, but state of the art structures filled …

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The Digital Age of OOH

Static billboards have filled our cities and roadsides for years, bringing in the current trends and introducing the next big thing. Billboards have become the most successful OOH platform for decades and due to the rise of technological advancement and connectivity, this platform have evolved to greater records including execution and placement. Meanwhile, digital billboards …

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The Legacy of the famous Lacson and Araneta Streets

November 5, 1898- marks Bacolod and Negros Island’s liberation from Spanish occupation. Aniceto Lacson and Juan Araneta are household names in the province’s rich history. Both generals were responsible for the island’s liberation, making the Spaniards admission of defeat with only knives, bolos and lifelike replicas of firearms and cannons on carts. The end of …

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Condo Living in Visayas

The recent rise of high-end condominiums in the Visayan region gives a new definition to condo living. Providing the perfect combination of comfort and stylistic living- prominent sugarcane farms, rice fields, heritage landmarks, and quaint morning streets provide a new scenic view together with the rural to urban transition of the capital cities. Condos’ days …

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Why Invest in Digital Out-Of-Home?

Efficiency & Cost Saving One of the biggest reasons to use digital outdoor advertising is its strategic location, usually along bustling intersections with high traffic volume. The higher the number of people who view your ad, the more customers you’re likely to get. With digital advertising, there is no need for material printing which could …

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Out-Of-Home Drives More Customers

DRIVE TO-STORE: How OOH is Changing the Game OOH has been a mass reach medium and its impacts to drive customers to stores have been proven. With the changing urban space becoming more digitalized and people’s behavior evolving, OOH has grown into a firm influencer of consumer decision-making. Due to its accessibility to retailers, OOH …

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